Hudson’s Bay
Cat & Jack
Brand Launch
Art Direction: Samantha Marinaccio
As a new brand addition to Hudson’s Bay, my role in this campaign was to utilize Cat & Jack brand elements and execute assets across multiple digital channels and print. I created a series of brand templates for our design team to use.
Designed Assets:
Site landing page (desktop/mobile) and banners
Launch email
Designed re-useable templates
Postcard
Box Stickers