Hudson’s Bay
Bay Days
Fall 2023 Campaign
Art Direction: Xiang Zheng
My role in this campaign was to utilize the tool kit designed by Xiang and execute it across multiple channels for the highly anticipated promotional shopping event at Hudson’s Bay. The purpose and intent was to drive value perception and purchase intent for the biggest sale of the season.
Designed Assets:
Site landing pages and homepage banners (desktop/mobile)
Launch email
Paid Media for Spotify, Google, Youtube and Meta
Flipp Ad Tile
