Hudson’s Bay
Valentine’s Campaign
Art Direction: Daisy Lee
My role in this campaign was to utilize the tool kit designed by Daisy and execute it across multiple channels, from launch to finish. This campaign was focused on being more inclusive, celebrating every type of love. This was an opportunity to redefine the day, beyond conventions.
Designed Assets:
Site banners (desktop/mobile)
Launch email + ongoing campaign emails
Paid Media (Meta/Pinterest)
